Is your Care Coordination Model Built to Change Utilization?

Every CCaH pro forma I’ve reviewed treats care coordination or wellness coordination (I’ll use these terms interchangeably) the same way: as a line item to be minimized. Staffing ratios get scrutinized. Coordinator caseloads get stretched. Someone on the finance...

Stop Calling CCaH Your Competitor

If you’re a sales or marketing director at a life plan community and you believe Continuing Care at Home competes with your independent living waitlist, I want to say this plainly: the data doesn’t back you up. Not even close. Let’s Start with the...

I earned my PhD, but our field wasn’t ready to use it.

I remember exactly what I thought would happen after I finished my PhD. I thought doors would open. I thought the letters after my name would function like a master key: unlock the executive suite, unlock the board table, unlock the rooms where decisions about the...

How to Message Continuing Care at Home (CCaH) Programs to Consumers

Every Continuing Care at Home program is built on a promise that sounds irresistible on paper: stay in your own home, keep your independence, and have a safety net of care ready when you need it. So why do so many CCaH programs struggle with growth? The answer...

The 4 types of Continuing Care at Home (CCaH) programs

I have been having this conversation several times over the past few weeks with several organizations about the different types of models or programs in the industry. I think this is something that operators of programs also struggle to articulate. One of the first...